Monday, 18 January 2016

Top Ecommerce Trends 2016

Now that we've survived the first two weeks back after Christmas, it's starting to feel like 2016 has begun. As usual at this time of year there has been a flurry of emails, blogs and articles about what is going to change in Ecommerce this year.

We've picked out our favourite, most actionable insights -
  1. Smart phone revenue may finally overtake desktop revenue. If you don't have a mobile site, you need to get one. (Econsultancy)
  2. Listing products on marketplaces - like Amazon - will become even more important as a way of reaching customers (Webretailer).
  3. It will become even more important to look after your top customers(Ometria). What are you doing to turn your best customers into your best brand ambassadors?
  4. Customers are going to become more security and privacy conscious(Mercurytide). This means you need to upgrade to HTTPS if you haven't already, and make sure you are extra clear about how you use customer data. 
  5. Shipping is changing (Ventureburn). Amazon has already rolled out same-day delivery in London. What can your site offer that gives you a competitive edge on that?
Need help transforming your 2015 website into a 2016-ready business? We can help. Drop us a line at