Wednesday, 8 November 2017

Teamseer - Adwords & Digital Marketing Case Study

TeamSeer is a market leading absence management software provider. Their Adwords Campaigns - which were managed in-house - were losing traction and YoY performance was down.

Method

Using Analytics we reviewed year-on-year performance and identified the factors that had changed that might explain the decline in performance. We also undertook Keyword Research to assess how relevant their 1+ year old keyword mix still was to the market.

Results

Once we put the numbers on context we found that traffic levels had remained constant but the conversion rate had been slipping. We sat down with them and took them through our list of page improvement recommendations. There was a set of immediate campaign changes that would improve conversion and traffic relevance, as well as a list of longer term areas to improve and test. Particular areas for optimisation were bid price, ad copy and keyword relevance.

Outcome

Improvements were instantaneous. The new bidding strategy and keyword work increased click through rates and conversions increased 80%.

Wednesday, 1 November 2017

Indigoblue - Digital Marketing Case Study

Indigoblue are leaders in Agile business transformation and training. They were looking for help with their SEO and PPC, and improving their overall web presence.

What We Did

We worked with Indigoblue to identify the core terms that defined their business. Having defined these terms we then used them to streamline their on-site keywords, as well as their PPC campaigns.
We also helped them transition to a new website. This included updating SEO elements, fixing crawl errors and redirecting old links to relevant new pages. Monthly 'mentoring' meetings keep the in-house web and marketing improvements moving forward.

Results

We were able to transition to the new site with no loss of SEO ranking. In fact we have seen a 25% increase in SEO traffic YoY and a 20% increase in new users across the site. PPC traffic is up 47%, with costs down 17% compared to last year.
The increase in traffic has not been huge but there has been a change in quality and relevance of the traffic. This is the key difference. Our keyword research and on-site positioning for SEO means that the traffic is now more qualified and more likely to convert, meaning much greater value for marketing spend.
Our approach to digital mentoring would suit any B2B or B2C business that is looking for a sustained improvement in marketing performance, or that is looking to navigate their way through large scale changes such as a new website.