We've been featured on the SheerB2B Agency Focus.
Reads nicely and make interesting reading - especially James' top ten tips for successful ecommerce - Read more...
Some Background on SheerLuxe.com and SheerB2B.com:
SheerLuxe.com was launched in February 2007 to offer high-end online retailers the opportunity to reach a highly focused audience, namely those seeking to purchase the finest (although not always the priciest) goods online.
The B2C site has become the first port of call for online retailers wishing to communicate information concerning their luxury brands, products and designs to a highly relevant target audience of ABC1 women.
Following the success of SheerLuxe (click here for more information), the launch of SheerB2B complete the circle.
The site brings together an online community of niche / high end / independent etailers with the best B2B content on the web, a directory of recommended industry agencies, suppliers & experts as well as advice, tips, case studies and interviews to help them successfully grow their businesses.
Together SheerLuxe & SheerB2B aim to be the first port of call for etailers looking to both market and develop their businesses.
High Performance E-Commerce Solutions. We provide a range of E-Commerce solutions for retailers of all shapes and sizes. With our applied expertise we build businesses as well as websites.
Monday, 22 June 2009
Monday, 1 June 2009
Moneyspyder joins Website Optimiser Accredited Consultant Programme
This week, Moneyspyder became a Google Website Optimiser Authorised Consultant (WOAC), having proven both to our clients and to Google that we can make e-commerce sites work better and make more money.
Moneyspyder offers a full range of services introducing businesses to the power of on-line split testing all using Google's extremely powerful and free-to-use A/B & Multi-variate testing framework. These services, designed for companies of all sizes and technical abilities, aim to accelerate our clients from simple yet powerful one-off tests to strategic continuous-improvement-testing.
'Efficient sales and cost-effective growth are the key priorities for e-commerce companies, especially in these challenging economic times', suggests James Aston, Managing Director or Moneypsyder. 'For many people this means doing more with what you've already got, rather than buying up competitors or launching new sites, and this is where Google products come into a league of their own. Gaining insights from Google Analytics and then driving improvements through Website Optimiser can sustain growth in even the most stagnant market conditions'.
About Moneyspyder: Moneyspyder develops and hosts state-of-the-art ecommerce solutions and continuously improves the customer experience using web analytics, split-testing and regular site enhancements. Having qualified as Google Analytics Authorised Consultants at the start of 2009, we have continued to demonstrate high quality results using Google products. Now, having also recently added three Adwords Qualified Individuals, we are able to demonstrate consistently high ROI for multiple clients in customer acquisition as well as conversion and analytics.
About Google Website Optimiser:
Website Optimiser, Google’s free website testing and optimisation tool, allows you to increase the value of your existing websites and traffic without spending a penny. Using Website Optimiser to test and optimise site content and design, you can quickly and easily increase revenue and ROI, whether you’re new to marketing or an expert.
Moneyspyder offers a full range of services introducing businesses to the power of on-line split testing all using Google's extremely powerful and free-to-use A/B & Multi-variate testing framework. These services, designed for companies of all sizes and technical abilities, aim to accelerate our clients from simple yet powerful one-off tests to strategic continuous-improvement-testing.
'Efficient sales and cost-effective growth are the key priorities for e-commerce companies, especially in these challenging economic times', suggests James Aston, Managing Director or Moneypsyder. 'For many people this means doing more with what you've already got, rather than buying up competitors or launching new sites, and this is where Google products come into a league of their own. Gaining insights from Google Analytics and then driving improvements through Website Optimiser can sustain growth in even the most stagnant market conditions'.
About Moneyspyder: Moneyspyder develops and hosts state-of-the-art ecommerce solutions and continuously improves the customer experience using web analytics, split-testing and regular site enhancements. Having qualified as Google Analytics Authorised Consultants at the start of 2009, we have continued to demonstrate high quality results using Google products. Now, having also recently added three Adwords Qualified Individuals, we are able to demonstrate consistently high ROI for multiple clients in customer acquisition as well as conversion and analytics.
About Google Website Optimiser:
Website Optimiser, Google’s free website testing and optimisation tool, allows you to increase the value of your existing websites and traffic without spending a penny. Using Website Optimiser to test and optimise site content and design, you can quickly and easily increase revenue and ROI, whether you’re new to marketing or an expert.
Friday, 22 May 2009
Aggregation of marginal gains
@avinashkaushik: Why do otherwise intelligent people ignore the low hanging fruit and want to eat the whole tree first? - (via twitter of course)
I have no qualms at all about this shameless retweet/re post. The subject matter is something Moneyspyder is a great fan of - the aggregation of marginal gains. In a nutshell:
John Carlzon - "you cannot improve one thing by 1000% but you can improve 1000 little things by 1%"
Feel free to view the webinar below at your leisure. Whilst watching it bear in mind that whilst John Carlzon's quote is very profound and highly relevant, consider these questions:
- How do you identify 1000 clearly improvable features on your site?
- Having identified these 1000 candidates, what changes should you make?
- Having decided what changes to make - how do you accurately and precisely measure the effects of the changes?
- How do you translate the effects of the changes into a bottom line ROI?
Think on, watch, call Moneyspyder
Friday, 15 May 2009
Keywords in snippets Google SEO research
Moneyspyder enjoys a high rate of success regarding Search Engine Optimisation of our client's sites. However, we are aware that success is never final. With the SEO arms race constantly moving forwards, we are always on the lookout for new research, techniques and methodologies to enable us to make sure our client's ecommerce businesses ranked as highly as possible in Google organic search results.
We read an interesting blog post recently regarding the impact of keywords in snippets with respect to clickthroughs in Google organic search results.
Have a read of Dr. Mike Baxter's 'Reflections from the River Bank' blog .
We read an interesting blog post recently regarding the impact of keywords in snippets with respect to clickthroughs in Google organic search results.
Have a read of Dr. Mike Baxter's 'Reflections from the River Bank' blog .
Monday, 4 May 2009
Google Analytics - Can Moneyspyder coin a new term?
Haruspicy is prediction of the future by cutting open a goat...nice. Tephromancy is the art of divination by inspecting ashes. Cyclomancy is a divination technique using rotating objects.
At Moneyspyder, we prefer to use the science of Google Analytics as a business planning tool. When setup properly, your Google Analytics data will have sufficient precision and accuracy that reliance on entrails, ashes, or badly setup Google Analytics will seem like medieval practices.
Can we coin the phrase "Google-omancy"? Attempting to predict the future of your business using sub-optimal Google Analytics is difficult at best and more-than-likely dangerous in most cases.
At Moneyspyder, we prefer to use the science of Google Analytics as a business planning tool. When setup properly, your Google Analytics data will have sufficient precision and accuracy that reliance on entrails, ashes, or badly setup Google Analytics will seem like medieval practices.
Can we coin the phrase "Google-omancy"? Attempting to predict the future of your business using sub-optimal Google Analytics is difficult at best and more-than-likely dangerous in most cases.
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