Tuesday, 28 July 2009

Google Analytics Event Tracking Advanced Segments

Further to one of our earlier posts about Event Tracking coolness with Google Analytics, Google have just enabled event ware advanced segments:

This is going to be really powerful when reporting on Website Optimiser Experiments.

Friday, 24 July 2009

Twitter live search widget - suggested tweaks for tweeples...

Take a look at the left hand side of our blog and our 'About Us' page on our site. You'll see we have integrated the new Twitter Live Search Widget. It's quite neat but...the generated code doesn;t work too well. If you go with the standard code, it won't look quite like the example and you'll find the tweats heading of down the page and stomping all over your content.

If you want to use the Twitter Live Search Widget in blogger, add the following line in the head section of yout HTML template:

<link rel="stylesheet" type="text/css" href="http://widgets.twimg.com/j/1/widget.css"></link>

or as we have done on our site, just drop the css ref in with the generated script:

<div id="twtr-search-widget"></div>
<link rel="stylesheet" type="text/css" href="http://widgets.twimg.com/j/1/widget.css">
<script src="http://widgets.twimg.com/j/1/widget.js"></script>

Tweet on in safety Tweeples...

Okay - with the script generated in ie, matters improve slightly.

I maintain, IE is *very* sensitive about script. Perhaps it's a combination of the script & IE.

Proceed with caution.

The style sheet *is* needed though.

Wednesday, 1 July 2009

Moneyspyder joins Google Conversion Professional Programme:

London July 1st 2009: Moneyspyder today announced that is one of the first companies in the UK to join the Google Conversion Professionals Programme. Launched today, Google Conversion Professionals are recognised by Google as experts in increasing conversion: driving qualified traffic to websites and ensuring visitors become customers.

Moneyspyder has completed a rigorous selection process, demonstrating expertise in key Google Products (Google Analytics, Google Website Optimiser & Google Adwords) and delivering high quality products and services to enhance ecommerce website effectiveness. Using Google Adwords, Google Analytics and Google Website Optimiser, Moneyspyder offers clients services and products to identify, prioritise and maximise the opportunities on their site.

James Aston, Managing Director of Moneyspyder said "We are delighted to be recognised by Google as one of the UK's leading consultancy companies in e-commerce conversion enhancement. Although we are well known for our hosted e-commerce platform, fewer people think of us first for improving the performance of their existing web sites. Google's accreditation process was rigorous and tough but getting through it gives us the recognition we think we deserve as the people to talk to if you want to make serious improvements in your e-commerce profitability."

Alan Wrafter, Google Conversion Programme Manager, says "We are delighted to offer our advertisers the services needed to really drive conversions and profitability. Google Conversion Professionals are industry leaders in achieving the best return on investment for online businesses. There is so much room for website improvement that I encourage websites of all sizes to consider a consultation with one of our experts."

About Moneyspyder's Consultancy Services
Moneyspyder offers a full range of e-commerce optimisation services covering acquisition, conversion and retention. Our conversion service vary from fast turn-around audits, based on web analytics and customer journey analysis (last month we identified £100,000/month revenue opportunities from a 2 day audit) through to ongoing, monthly continuous improvement services.

About Google Conversion Professionals Programme:

The ‘Google Conversion Professionals’ program is designed to connect under-performing online companies with tool-agnostic conversion specialists who offer an array of services including:

  • Marketing Effectiveness (landing page tuning and AdWords ROI improvement)

  • Tool Installation (custom implementation of analytics & testing tools)

  • Data driven insights (improving your website based on insights from analytics and testing data)

  • Systems Integration (merging of your content management systems with analytics data to improve RoI)

  • Product & Services Consulting (product, service and pricing recommendations)