Friday 30 October 2015

Get Your Black Friday Ecommerce Plan Right

Once it was confined to holiday-makers in the USA, but Black Friday and Cyber Monday have become firm fixtures on UK marketing calendars. Black Friday is on 27 November 2015, so you still have plenty of time to create a masterful marketing plan.

What can you do to jump on this American bandwagon and maximise your Christmas revenue? We’ve put together a list of our top tips for Black Friday and Cyber Monday:

  1. Cart Abandon & Order Confirmation Emails - Add a juicy promo code to your order confirmation emails to see if you can get customers to buy again or return on Cyber Monday. Change the messaging on your cart abandonment emails to remind users there is a time limit on your Black Friday and Cyber Monday deals. 
  2. Stock - People want great discounts and if you get it right, you can shift huge amounts of stock. Pick products where you have lots of stock and good margins. 
  3. Servers - If you get your marketing right you can expect a big jump in site traffic. Make sure your servers are ready for the onslaught. 
  4. Paid search - Optimise your ad copy and increase your bid prices to ensure you get the biggest share of Black Friday traffic. 
  5. Mobile - More than 50% of all email opens occurr on mobiles. Make sure that your email, landing page and checkout are all easy to use on Mobiles. 
  6. Christmas Decorations & Messaging - Does your email, site and social media content offer a consistent message? Have you added some 'christmas decoration' to your normal site imagery? 
  7. Timing - Don't wait until Friday before sending your first email. Many sites get a head start and start their sales on Thursday. Why not try offering exclusive offers to existing customers on Thursday to make them feel special? 
Got any questions or need a hand with your Christmas ecommerce plan? Drop us a line at