Thursday, 18 December 2014

Best Ecommerce Articles From Around The Web this December

It's nearly time to put your feet up and enjoy a holiday. And what better way to relax than with some light holiday reading? With that in mind, why not take a look at our collection of 'top predictions for 2015' articles:

  1. Web Design Trends - UX, tiled navigation and flat design will dominate. Full list here.
  2. SEO trends for 2015: What does the future hold? - how to stay on top of Google next year. Read here.
  3. 5 eCommerce tech trend predictions for 2015 - Stay ahead of technological advancement here.
  4. The Expert View - 19 of the biggest names in eCommerce share their predictions for next year here.  

     ...and for some light Christmas relief...
      5.  Customer journey from search to checkout: Christmas Jumper Special here 

Need to know more? Visit our website here or send us an email to discuss your ecommerce needs.

Turn Last Posting Day Into Your Biggest Christmas Move

It's December and Christmas is practically upon us. The next few weeks provide a huge opportunity for almost all retailers to end the year on a high.
  • Tip 1 - Is your last posting date prominent all over your website? Many of your customers - from emails, PPC, SEO, referral - will land on product pages and category pages. Having the last posting dates on your delivery details page, or your home page isn't enough. 
MoneySpyder's clients all experienced growth on last year in November sales and there's a good feeling about December. Aside from making sure your servers don't overload and your warehouse printer is full of paper, there is still plenty you can do to make sure you get the most out of December.
  • Tip 2 - Update your PPC ad copy, email campaigns, and social media with your last posting dates - Don't let anyone miss out on buying from you because they didn't know when the last posting date was.
One key demographic to target are the panic buyers and for them, the most important thing to communicate is your final posting date. 
  • Tip 3 - Up-Sell your postage options - Can you offer guaranteed delivery after everybody else? Can you offer Saturday delivery? Use all your delivery options to your advantage. Running a last minute offer on express delivery may be the difference between an online sale, or your customer going elsewhere.
If you need some ideas to maximise your marketing efforts in the run up to Christmas, or if you need an extra hand to help with your email marketing, PR, or PPC get in touch now.

Thursday, 13 November 2014

3 Ways to Increase your Online Store Profits with Single Click Purchase

Moneyspyder use SagePay for many of our ecommerce platform clients. Here's some information on exciting product improvements that are coming up, from Katy Wilson at Sagepay.

‘Single-click’ checkouts use tokenisation to convert sensitive shopper card data into an encrypted series of digits (the ‘token’). This token is recalled on subsequent purchases – removing the need for the shopper to re-enter their card details.Using tokenised payments to obtain a ‘single-click’ checkout means that the process is slick and seamless for your customers. It is particularly beneficial when it comes to the steadily increasing numbers of shoppers browsing and buying through mobile and tablet channels.

• Encourage repeat payments:
Our Payments Landscape Report 2014 showed that 41% of successful businesses are offering tokenised payments and have seen a related boost in conversions. Single Click checkouts also help you capture loyal customer data that you could use for more targeted marketing.

• Be mobile ready:
Although you may have optimised your site for mobile browsers, or even have a mobile app, you may not have considered the payment process. Using a single-click checkout means that customers browsing on their mobile or tablet don’t need to fiddle around entering long card numbers – they can simply click and buy.

• Secure your profits:
Our survey reports tokenised payments have saved businesses an average of £6,010.43 off their PCI regulation costs. Large businesses are seeing the biggest impact, with overall savings of upwards of £8,000. The secure technology that Sage Pay provides for ‘single-click’ purchases also has the added bonus of dramatically reducing the cost of PCI Compliance for merchants.

To find out how you can offer Single Click purchases to your customers and increase your sales this Xmas season, simply request a call back today! To speak to someone at Sage Pay about how they could help your business, call 0845 485 6069 or get in touch with us at

Wednesday, 29 October 2014

Top Five Ecommerce Articles From Around the Web This October

October has been a bumper month for ecommerce news. Christmas is fast approaching so the internet is overflowing with top ecommerce Christmas tips. What's more, there was a Google Search Algorithm update at the end of September, which also prompted a flurry of blogging. Take a look at our round up of the best articles on both topics this month:

1. How Big was Penguin 3.0 - Find out what the latest Google algorithm means for your business here.

2. Shake up your social media strategy - A good one to think about in the run up to Christmas. Read here.

3. Preparing your online shop front for the winter sales - Whilst we're on the topic of Christmas... Read here.

4. Making real-time marketing less creepy - Read the finer points of how to be pervasive without being invasive here.

5. Content isn't's what is
- Controversial but well argued article on the purpose of content. Read here.

Need more help staying ahead of the game? We'd love to help. Visit our website here or send us an email to discuss your ecommerce needs.

Thursday, 25 September 2014

Google Shopping Specification Changes - 30 September

On 30 September Google is updating their feed specifications. They are adding some  extra fields to improve search accuracy and making some changes to fields that you should already have.

These changes won't impact the majority of feeds, but they may make your feed more accurate and more useful to Google, and therefore, more valuable to your business. 

It can be difficult going through the Google help guides, so we've condensed the changes here:
  • Availability attribute - this is being simplified by combining the 'available for order' value with 'in stock'. If you use the 'available for order' for pre-orders this should be changed to 'in stock'.
  • Character length limits - Google are adding limits to how much you can write in your titles, descriptions and other attributes. These limits are quite generous and shouldn't affect too many people. Your Merchant Centre reporting will notify you if any products exceed the limit. You can see what these limits are here: 
  • Mobile landing pages - if you have a non-responsive site (an m. site) you can now specify landing pages. This cuts out the time taken for normal URLs to redirect to mobile sites and improves the mobile shopping experience.
  • Merchant-defined bundles - if you sell products as part of a bundle you can now specify that some products can be bought together. 
  • Apparel attributes - to make searches for clothing more accurate new categories have been added to the 'age_group' attribute and new size attributes  have been created. These are 'size_system' and 'size_type'.
These are the main changes. If you have any doubts about whether your feed will continue to work, please get in touch and we'll help you work out what you need to do.