Friday, 30 October 2015

Get Your Black Friday Ecommerce Plan Right

Once it was confined to holiday-makers in the USA, but Black Friday and Cyber Monday have become firm fixtures on UK marketing calendars. Black Friday is on 27 November 2015, so you still have plenty of time to create a masterful marketing plan.

What can you do to jump on this American bandwagon and maximise your Christmas revenue? We’ve put together a list of our top tips for Black Friday and Cyber Monday:

  1. Cart Abandon & Order Confirmation Emails - Add a juicy promo code to your order confirmation emails to see if you can get customers to buy again or return on Cyber Monday. Change the messaging on your cart abandonment emails to remind users there is a time limit on your Black Friday and Cyber Monday deals. 
  2. Stock - People want great discounts and if you get it right, you can shift huge amounts of stock. Pick products where you have lots of stock and good margins. 
  3. Servers - If you get your marketing right you can expect a big jump in site traffic. Make sure your servers are ready for the onslaught. 
  4. Paid search - Optimise your ad copy and increase your bid prices to ensure you get the biggest share of Black Friday traffic. 
  5. Mobile - More than 50% of all email opens occurr on mobiles. Make sure that your email, landing page and checkout are all easy to use on Mobiles. 
  6. Christmas Decorations & Messaging - Does your email, site and social media content offer a consistent message? Have you added some 'christmas decoration' to your normal site imagery? 
  7. Timing - Don't wait until Friday before sending your first email. Many sites get a head start and start their sales on Thursday. Why not try offering exclusive offers to existing customers on Thursday to make them feel special? 
Got any questions or need a hand with your Christmas ecommerce plan? Drop us a line at

Tuesday, 22 September 2015

Summer Is Ending - Is Your Christmas Ecommerce Plan Ready?

Now that September is here, your minds will surely be turning towards your Christmas Ecommerce Plan (if they haven't already!). Many ecommerce companies make more than half their revenue in the last three months of the year so It's important to make sure you have a clear online marketing plan that will deliver sales.

Here are our top five tips to get ecommerce success this Christmas:

  1. Email & Social Media Plan - In the final hectic weeks before Christmas it's easy to fall behind on email and social media. This can be a costly oversight, so make sure you have all your emails and key posts planned well in advance, so all you have to do is press send and watch the sales come in.
  2. Christmas SEO - It's never to early to launch your Christmas Gifts category and product pages. Give yourself an edge by uploading your categories early, and updating copy on your site to reflect the upcoming season so that Google can index your new products.
  3. Google Shopping - Make sure your products have maximum visibility in Google as people are much more likely to convert in one visit during the festive season. Google Shopping ROI will soar over the next few months.
  4. Brand PPC - Although you might not run PPC throughout the year, running brand PPC at Christmas allows you to tailor your brand copy, landing pages and sitelinks to Christmas traffic, to improve conversion rates.
  5. RLSA - Remarketing Lists For Search Ads allow you to show ads for broad keywords only to previous visitors to your site. Eg. You would never normally bid on 'Christmas Gifts For Men' keywords but with RLSA you can ensure that only users who have visited your site see these adverts in Google. Christmas is the ideal time to experiment with these campaigns.

Get in touch if you would like any help or advice about getting the most out of the festive season.

Tuesday, 15 September 2015

The Google Shopping Feed Spec Is Changing Today

Google is changing their Shopping Feed Specification today (15th September). If you run Google Shopping ads, you should check that you don't need to make any changes, and acquaint yourself with the new format.

What is changing?

  • The main changes that may affect you are to the Google Product Taxonomy. Various products have been reclassified or the categories have been simplified. For example you no longer need to add a subcategory for many clothing types like trousers, shorts and shoes.
  • Google Product Categories can now be submitted as numbers, rather than long text strings. e.g. "Animals & Pet Supplies>Pet Supplies>Bird Supplies>Bird Cages>Stands". This should make it easier to update your feed in future.
  • Improved ID accuracy - GTIN numbers and ID Attributes (probably your item SKU) will be tightened up so you will need to make sure that you aren't using invalid character types.
You can read Google's summary of changes here:

What do I need to do?

Many feeds won't be affected by the changes to the GTIN and ID attributes. The changes to the Google Product Categories are a great opportunity to improve the accuracy of your feed, and so improve your Google Shopping performance.

You can download the Google Product Category Taxonomy here to check whether your products need updating.

Shopping Feeds can be complicated and frustrating to get right. If you need a hand, or have any questions, just send us an email and we'd be happy to check your feed for you.

Friday, 6 March 2015

New Site Launched -

MoneySpyder are pleased to announce the launch of 7stripe. A new player in the ecigarette market, their focus is providing high quality cigalikes which have a realistic flavour and provide a satisfying alternative to real cigaretttes.

The site comes with all the key elements needed for growing a brand. It has the usual ecommerce functionality: best practice checkout, responsive mobile template, and SEO ready page designs. It also has built-in blog functionality and an advance promotions engine.

If you're looking for a new platform, or you want to know how to make the most out of your current platform by removing key conversion blockers, get in touch with us on

Thursday, 18 December 2014

Best Ecommerce Articles From Around The Web this December

It's nearly time to put your feet up and enjoy a holiday. And what better way to relax than with some light holiday reading? With that in mind, why not take a look at our collection of 'top predictions for 2015' articles:

  1. Web Design Trends - UX, tiled navigation and flat design will dominate. Full list here.
  2. SEO trends for 2015: What does the future hold? - how to stay on top of Google next year. Read here.
  3. 5 eCommerce tech trend predictions for 2015 - Stay ahead of technological advancement here.
  4. The Expert View - 19 of the biggest names in eCommerce share their predictions for next year here.  

     ...and for some light Christmas relief...
      5.  Customer journey from search to checkout: Christmas Jumper Special here 

Need to know more? Visit our website here or send us an email to discuss your ecommerce needs.