Wednesday, 3 September 2014

Top 5 Christmas Ecommerce Upgrades

With the drowsy summer months finally at an end, it's time to gear up in earnest for Christmas. The festive season is a fantastic time to maximise on your revenue for the year, with most retailers making over 50% of their profit between October and January. However, that means implementing changes to your ecommerce site and processes now in order to make sure you’re 100% ready for the festive season. Here are our top five ecommerce upgrades to maximise Christmas revenue.

1. Generate more revenue with Google Shopping and Google Remarketing. Make sure your products are easy to find as people search for the perfect gift.

2. Maximise on success by inviting customer reviews. A reliable review can be the difference between a sale and an abandoned basket. 

3. Recapture sales through cart and browser abandonment emails. Approximately 2/3 of baskets are abandoned - but they can be recaptured.

4. If you haven't already then now really is the time to make the switch to a responsive mobile site. Over 50% of ecommerce traffic now comes from mobiles, but optimising your site for mobile is not as complicated as you might think. 

5. Upgrade to Universal Analytics and take advantage of the new demographic and ecommerce insights it offers, before acting on them.

Feel inspired? Need help with any of these? Get in touch by email or 'phone on 020 7492 1929.

Friday, 6 June 2014

Google Analytics Summit 2014 – Key Announcements


Last week Moneyspyder were at the Google Analytics Partner Summit in San Francisco. At the Summit Google announced some great new functionality that improves the quality of data collected by Analytics, as well as making the insights it provides more accessible and actionable.


  • Enhanced Ecommerce
  • Data Import
  • Remarketing 

What This Means for You

1. Upgrade to Universal Analytics - Enhanced Ecommerce and Data Import are only available to Universal Analytics users. If you haven’t upgraded yet, you should consider doing it sooner rather than later. Google are going to start phasing out the old version of Analytics soon

2. Use Google Tag Manager – Google Tag Manager allows you to add and change tracking tags without having to deploy new code, and without involving your developer. This makes upgrading Analytics easier and cheaper.

3. Get a retargeting strategy – retargeting is becoming an ‘always on’ marketing solution. Review your analytics to define your most valuable segments and market to them with the remarketing tool. A good place to start is with Google’s ‘Smart List’, which creates a remarketing list of your most valuable visitors, based on their behaviour on your site.



Google’s main announcement was Enhanced Ecommerce, which is a dramatic redesign of the ecommerce functionality in Analytics. Enhanced Ecommerce automatically tracks and displays your checkout funnel. It also allows you to view more information about products. Whereas previously it has only been possible to see how many products you have sold. Enhanced Ecommerce shows how many times a product has been viewed and how many times it has been added to the basket and then purchased.

This makes Enhanced Ecommerce a powerful merchandising tool; allowing you to identify and promote your top performing products.


Google’s other announcements make Analytics a much more accurate reporting tool. With the existing Data Import functionality, businesses could automatically upload cost data such as the cost of your email, affiliate and display ads. This makes Google’s ROI calculations more accurate.

It is now possible to upload many more types of data into Analytics. You can import your refund figures so that your revenue number in Analytics starts to reflect your actual bottom line. You can also upload additional product data, such as what category or brand they belong to.


One final thing to emphasise is the improved remarketing capabilities. Businesses can now use advanced segments as remarketing lists meaning targeting has never been more accurate.


To take full advantage of these improvements, and to stay up to date with these Analytics changes, we recommend you do the following:
  1. Upgrade to Enhanced Ecommerce and Universal Analytics.
  2. Make your life simpler by using Google Tag Manager to manage your Analytics tags. 
  3. Grow your Remarketing Campaigns - Make sure you don't miss out on easy revenue.

If you want any more information on what these changes mean, or for help configuring your Analytics call us on 0207 492 1929 or email us on info@moneyspyder.co.uk.




Wednesday, 12 March 2014

How to Reap Rewards with YouTube SEO Best Practice

Why is YouTube important?
So you don’t sell cute cats? What use could you possibly have for YouTube?

Many people are unaware that YouTube is the second largest search engine in the world. What’s more, approximately 35 hours of video are uploaded to YouTube every minute. Not only does this show that marketers need to be engaging with YouTube, but it also means that competition is fierce and you need to be engaging well, paying close attention to the SEO of your videos.  


Top Tips for YouTube SEO
The Basics
·      Give your video a relevant headline, with proper keywords. Using a colon allows you to ‘double name’ it and therefore to double your keywords. Give as much information as possible in the title as this is the first thing looked at.
·      Maximise use of the description box. Write a couple of paragraphs of good descriptive copy. At the very least, fill it with keywords or put the script from the video in. Don’t forget to add links to your website and social networks.
·      Optimise the channel that you’re posting your videos from. Post regular high quality videos on similar topics. Videos that come from a well-regarded channel will rank higher. Create Playlists, fill in the ‘About’ page and start discussions with your users.
·      HD videos will rank higher than SD videos – So make sure you upload your best quality versions.
·      Use the YouTube Keyword Tool to find the areas of high volume. 


Advanced
·      Use the closed captioning as YouTube searches through the content of your captions in order to rank videos. Since the introduction of speech recognition technology, adding your own closed captions is no longer the laborious process it once was.
·      Submit a transcript of your video so that Google know what it’s about.
·      Make sure you grab viewer attention within the first 3-5 seconds of the clip. YouTube ranks videos based on how long they’re watched for on average.
·      Submit a ‘Video Sitemap’  to Google and use mark up to let Google know about videos on your website.

Other ideas to consider when marketing through YouTube…
·      Use Annotations to give a call to action for liking your video or subscribing to your channel. This helps to promote regular engagement.
·      Promote your videos through all your other social media and email marketing channels.
·      Host your videos on your website and make sure they are easy to browse and well presented.


Want to know more, or would like some bespoke advice for your own business? Drop us an email or visit the MoneySpyder site.

Wednesday, 19 February 2014

Email Marketing Optimisation Case Study

Flamingo Gifts Marketing Campaign Review
Flamingo Gifts is an online shop specialising in unique and novelty presents. In a competitive market, Flamingo Gifts needed to ensure that they had the edge over rivals. As well as working on their SEO and launching a new site in Summer 2013, MoneySpyder’s in-house team took over the site’s email marketing campaign.


What We Did
Firstly, MoneySpyder developed a marketing calendar for Flamingo Gifts to introduce a more disciplined and forward thinking approach to their weekly emails. We also made the signup process much simpler on the Flamingo Gifts website. This increased the rate of list growth, which was highly beneficial in the run up to Christmas. We tested a number of email elements to ensure that each part of the marketing campaign was optimised.  These included landing pages, enticing subject lines and different layouts in order to maximise engagement with customers. 


The Results
In a two month period Flamingo Gifts saw a 71% increase in email traffic whilst email conversions almost tripled. These improvements have shown the importance of email testing and, more broadly, forward planning for marketing strategy. By developing the process from the marketing calendar upwards we have ensured that this success can be sustained throughout 2014



Are you interested in improving your email marketing strategy? Read more here or get in touch by email on info@moneyspyder.co.uk, or phone 0207 492 1929.

Wednesday, 12 February 2014

Top Five Ecommerce Articles for February 2014

January flew by and we can't believe it's already February. Here's our round up of the best Ecommerce articles from the first month or so of the year, giving us a broader picture of what 2014 is shaping up to look like for online retailers.

1. 33 Mind Shattering Email Marketing Statistics You Know Need to Know in 2014 - Mind shattering indeed. Read here.


2. Building SEO-Focused Pages to Serve People and Topics Rather than Keywords and Rankings - Good overview of optimising landing pages for SEO. Read here.


3. Four Types of Content Every Site Needs - How many types of content does your site have? Compare it here.


4. Matt Cutts Declares the Death of Guest Blogging for SEO - The topic on everyone's lips when it comes to SEO. Read here.


5. YouTube Marketing and Analytics: A Primer for Magnificent Success - YouTube advertising is getting much easier, and much easier to do badly. Read tips here.


If you need help with any of the above areas - SEO, Linkbuilding, integrated marketing, content creation, SEO for YouTube or Analytics - take a look at our site to see what we do, or drop us an email

The only thing we can't help with this February is finding you a date for Valentine's Day...