Tuesday, 21 January 2014

Was your Christmas 2013 better than Christmas 2012?

For many retail businesses most revenue is generated between October and December. If you do one thing in January, make sure you take time to review last quarter's performance compared to the Q4-2012.

Did you have more visitors from all channels? Was revenue up from all traffic sources? And what about other key metrics; average order value, email list size, site speed, international sales? If you've seen a decline in any of these areas you now have plenty of time to put things right, especially as improving some of these things won't happen overnight. Growing an email list that is engaged with your brand, for example, is much more valuable at Christmas time than a list you bought in October to squeeze some last minute sales out of your site.

We've been sitting down with our clients with our one-page Christmas review and helping them set a strategy to exceed last year's numbers in all areas and address any missing links. We have been helping clients perfect their Analytics reportingonline marketing strategy - including email, PPC and SEO - as well as solving technical problems and advancing theirecommerce platform capabilities.

This year we built Flowercard a mobile template which increased mobile
conversion rate by 39% - What can you do to maximise sales this year?

If you would like us to put together our one-page Christmas review for your business email us at info@moneyspyder.co.uk or call 0207 492 1929.

Happy New Year!

The MoneySpyder Team

Thursday, 9 January 2014

Best Ecommerce articles from December 2013

Here's our round up of the best Ecommerce articles from December 2013
  1. Link Building Strategies: The Complete List - This classic list of linkbuilding strategies has been updated. Read here for inspiration.
  2. How to Improve Your Organic SEO and Beat The Paid Search Results - Top tips for increasing your CTR from organic listings. Read here.
  3. Digital Marketing & Analytics: Two Ladders For Magnificent Success - A solid set of checklists for changing the way your business markets and measures. Read here.
  4. How to Grow Your Blog to 100,000 Visits Per Month Within 1.5 Years - Great tips on growing your online readership whether B2B or ecommerce. Read here.
  5. Ecommerce in 2013 - Have Retailers Finally Figured Out Mobile - Mobile has been high on the agenda in 2013. Here's a round up of the state of the industry. Read here.
If you need help with any of the above areas - SEO, Linkbuilding, integrated marketing, content creation, or Analytics - take a look at our site to see what we do, or drop us an email.

The 2013 Round Up

As 2014 is now upon us we wanted to update you all on 2013 at MoneySpyder. What better way to do that than with a round up of our case studies, drawn from platform and consulting clients? Here are our top three case studies from the year:
  1. Checkout optimisation has always been the quickest way to increase conversion rates - We launched a new site for Bodie and Fou in August and have seen a 50% increase in conversion rate through their improved checkout.
  2. Shopping Feeds started dominating Google Search results in 2013. At MoneySpyder we have seen a dramatic improvement in results for Google Shopping since they introduced Product Listing Ads. Google Shopping accounts for between 20%-50% of all traffic for some of our clients and converts at upwards of 6%.
  3. Responsive Mobile Templates have been on the agenda all year. In February we launched a mobile template for Flowercard and saw a 39% increase in conversion ratesthrough mobile. See our best practice mobile guide here. Mobile isn't going anywhere - In December about a third of all traffic to our client's sites was via a mobile device, with John Lewis saying that Christmas Day will be the cross-over point where mobile.
We've been busy building websites as well. Among others, we've launched www.bodieandfou.comsentwithalovingkiss.co.uk and www.flamingogifts.co.uk
If you are interested in increasing your conversion rate by 50%, adding a mobile template or increasing your traffic from Google Shopping, give us a call on 0207 492 1929 or email us at info@moneyspyder.co.uk.