Friday 26 July 2013

Best Ecommerce Articles from Around the Web - July Edition

Just in case you were looking for some light weekend reading we thought we would share some of the most useful articles and blog posts we've read this month.

So if you need a bit of inspiration to bump up your site conversion, or to help you think smarter thoughts about your marketing strategy, look no further:

1. Ecommerce Customer Service Lessons From America - Great tips from the land of customer service. Read here.
2. 12 Useful Tips for Webform Optimisation - No list like this would be complete without something about making your checkout better. Read here.
3. See, Think, Do - A Content, Marketing, Measurement Business Framework  - Simplify how you think about your business by reading this complicated article. Read here.
4. 25 Mindblowing Email Marketing Stats - Use these numbers to improve your email campaigns. Read here.
5. Top 10 Retargeting Tips Guide - A simple checklist to make sure your retargeting is on the right track. Read here.

If you need help with any of the above areas - best practice design, online marketing strategy, retargeting or email marketing - take a look at our site to see what we do, or drop us an email.

Monday 8 July 2013

Ecommerce Site Launch: Flamingo Gifts

MoneySpyder are pleased to announce the launch of the newest addition to our client list.

We have been helping Flamingo Gifts with their online marketing since March. Moving over to our platform means they can take full advantage of our online marketing capabilities as well as the improved warehouse and fulfilment functionality.

Design changes have been minimal so far - with the exception of a much slicker checkout and the removal of some conversion blockers - but we're planning to start adding new front-end features and designs in the coming months. We're confident that conversion rates and traffic volumes are going to improve greatly in the run up to Christmas.

Take a look at our site if you're looking for a more heavyweight ecommerce solution to capitalise on the Christmas peak, and beyond.

Thursday 4 July 2013

MoneySpyder Celebrates Seven Years!

The 1st July marked MoneySpyder's seventh birthday. It's been a great year for us.
Recent highlights have been speaking at Sheerluxe (see our summary slides here). Last month we launched our newest site and we've got more on the way this summer. We have also welcomed Chris Reeve, a new addition to our development team.

To find out more about working with us email or give us a call on 0207 492 1929.

Is it too early to mention Christmas ecommerce?

Every year Christmas ecommerce advice gets published earlier and earlier. This year, to get ahead of the curve, we're starting now.

Christmas may seem like months away - and it is - but if you want to be ready for the Christmas peak now is the time to start work.

Here are our top long term projects to start working on now if you want to have a very merry Christmas:

1. Conversion Rate Optimisation

Don't wait until summer is over to start thinking about responsive mobile templates, abandoned basket auto-emails and conversion rate optimisation. Our ecommerce mentoring  programme aims to help businesses make meaningful and long-lasting improvements over a period of 3-6 months.

2. Ecommerce Platform Upgrades

A new website, or new functionality takes time to perfect. You don't want your site build to run over schedule and be testing new features halfway through November. If you think your current platform isn't the right one to take you through next Christmas take a look at our Ecommerce Platform brochure.

3. Christmas SEO

What keywords are you targeting this year? Now might be a good time to set up some category pages for wrapping paper or Christmas decorations. You don't necessarily have to link to them in your main navigation but it would be prudent to get them live and indexed by Google.

If you want to know more take a look at our ecommerce consulting pages or our ecommerce platform offering.