Here are three themes that I noted, worth sharing with you -
- Don't panic, the Christmas peak hasn't happened yet - Data suggests that Christmas peak sales will be Monday 3rd December, not 10th December, but that the Christmas 'rush' has not started for anybody yet, later every year...
- Abandoned Basket follow up programmes are key - If you don't have an abandonned basket programme now is the time to implement one. Get your spare warehouse resource to phone abandonned baskets and offer a 10% discount code if products are bought within 48 hourse. In some cases this has improved conversion by 300%.
- A mobile friendly site is now essential for maximising conversion rates - We recommend active HTML templates for mobile devices. If you don't have one stick it on your to-do list for early next year.