It's
December and Christmas is practically upon us. The next few weeks
provide a huge opportunity for almost all retailers to end the year on a
high.
- Tip 1 - Is your last posting date prominent all over your website? Many
of your customers - from emails, PPC, SEO, referral - will land on
product pages and category pages. Having the last posting dates on your
delivery details page, or your home page isn't enough.
MoneySpyder's
clients all experienced growth on last year in November sales and
there's a good feeling about December. Aside from making sure your
servers don't overload and your warehouse printer is full of paper,
there is still plenty you can do to make sure you get the most out
of December.
- Tip 2 - Update your PPC ad copy, email campaigns, and social media with your last posting dates - Don't let anyone miss out on buying from you because they didn't know when the last posting date was.
One key demographic to target are the
panic buyers and for them, the most important thing to communicate is
your final posting date.
- Tip 3 - Up-Sell your postage options -
Can you offer guaranteed delivery after everybody else? Can you offer
Saturday delivery? Use all your delivery options to your advantage.
Running a last minute offer on express delivery may be the difference
between an online sale, or your customer going elsewhere.
If
you need some ideas to maximise your marketing efforts in the run up to
Christmas, or if you need an extra hand to help with your email
marketing, PR, or PPC get in touch now.
