TeamSeer is a market leading absence management software provider. Their Adwords Campaigns - which were managed in-house - were losing traction and YoY performance was down.
Using Analytics we reviewed year-on-year performance and identified the factors that had changed that might explain the decline in performance. We also undertook Keyword Research to assess how relevant their 1+ year old keyword mix still was to the market.
Once we put the numbers on context we found that traffic levels had remained constant but the conversion rate had been slipping. We sat down with them and took them through our list of page improvement recommendations. There was a set of immediate campaign changes that would improve conversion and traffic relevance, as well as a list of longer term areas to improve and test. Particular areas for optimisation were bid price, ad copy and keyword relevance.
Improvements were instantaneous. The new bidding strategy and keyword work increased click through rates and conversions increased 80%.