Tuesday 3 March 2009

Babyetc revamped

Babyetc.co.uk got a face lift this morning.

  • Based on data gathered through Google Analytics and our own tracking we have redsigned the presentation of the navigation and Information Architecture.

  • The product page has been redesigned as part of a Google Webbsite Optimiser Split Test.

  • The basket has been enhanced to ease navigation.

  • The promotion engine has had some polish to enable better discounts on delivery methods

Of course there are some (major) behind the scenes updates to the backend regarding order processing and fulfillment. If you want to know more, give us a call!

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