Tuesday 22 September 2015

Summer Is Ending - Is Your Christmas Ecommerce Plan Ready?

Now that September is here, your minds will surely be turning towards your Christmas Ecommerce Plan (if they haven't already!). Many ecommerce companies make more than half their revenue in the last three months of the year so It's important to make sure you have a clear online marketing plan that will deliver sales.

Here are our top five tips to get ecommerce success this Christmas:

  1. Email & Social Media Plan - In the final hectic weeks before Christmas it's easy to fall behind on email and social media. This can be a costly oversight, so make sure you have all your emails and key posts planned well in advance, so all you have to do is press send and watch the sales come in.
  2. Christmas SEO - It's never to early to launch your Christmas Gifts category and product pages. Give yourself an edge by uploading your categories early, and updating copy on your site to reflect the upcoming season so that Google can index your new products.
  3. Google Shopping - Make sure your products have maximum visibility in Google as people are much more likely to convert in one visit during the festive season. Google Shopping ROI will soar over the next few months.
  4. Brand PPC - Although you might not run PPC throughout the year, running brand PPC at Christmas allows you to tailor your brand copy, landing pages and sitelinks to Christmas traffic, to improve conversion rates.
  5. RLSA - Remarketing Lists For Search Ads allow you to show ads for broad keywords only to previous visitors to your site. Eg. You would never normally bid on 'Christmas Gifts For Men' keywords but with RLSA you can ensure that only users who have visited your site see these adverts in Google. Christmas is the ideal time to experiment with these campaigns.

Get in touch if you would like any help or advice about getting the most out of the festive season.

No comments: