Top Ecommerce Articles from May

With a Bank Holiday Weekend approaching we thought you might like a bit of light reading for when you get bored of ice creams, sunshine and BBQs.

Here's a selection of some of the best ecommerce articles and blogs from around the web.

1. Google is changing their enhanced bid functionality, which may mean your cost per clicks could go up dramatically. Get the low down here: Enhanced CPC - The Latest Changes
2. Great insights into the need for - and the how-to of - international SEO - International SEO 5 Ways to Scale Performance
3. Can placing online orders ever be too easy? This article argues in favour of 'positive friction' - Why Increasingly Efficient UX Might Not Always Be A Good Thing
4. Google Optimize - Google's simple new split test tool - is now available for everyone. Here's a fairly dense but useful article explaining how to decide what to test and how to test: Conversion Optimisation - Research First Then Test
5. Does your current hosting solution mean you're leaving money on the table at Christmas? - 40% of Ecommerce Sites Crash During Seasonal Peaks

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