new, enterprise class Google Analytics Features

We're really excited at Moneyspyder about the release today of the new features on Google Analytics.

In summary:

• More goals


• Intelligence (!)


• Custom Alerts


• Table filtering


• Unique visitor metrics


• Sharing custom segments and reports between profiles


• Multiple custom variables

If this seems like Greek - we have to talk. Call us and we'll make sure you get value from Google Analytics.

More here from the Google Analytics blog:

Moneyspyder at the Google Global GAAC Summit 2009

Doug Hall, Moneyspyder's CTO is currently 'recovering' from three fantastic, intense, entertaining and revealing days at the 2009 Google GAAC, WOAC Global Summit at Google's Crittenden Lane campus in San Francisco, California.

'Recovering', yes but not in a negative sense. The breadth and depth of subjects covered was breath taking. A summary of the highlights:

Day 1 - WOAC Day

• Dan Siroker described how his team on Braka Obama's election campaign used data to help win the election



• Website Optimiser - The current and future of WO and Google's complimentary products. (NDA prevents disclosure at this time)



• Tim Ash presented his conversion Ninja;s toolbox



• Cocktails and dinner @ Google

Day 2 - GAAC Day 1

• The highlight of the day, keynote address by Avinash Kaushik. Blunt, insightful, worrying but overall, truly inspiring


• The current state of the art of Google Analytics closely followed by what the (very exciting) future holds for GA


• Fellow GAACs presented case studies for tools and techniques that they have pioneered and enabled them to deliver value to their clients. Moneyspyder will be presenting next year!

Day 3 - GAAC Day 2

• Google's Chief Economist, Hal Varian described how Google's fantastic body of data can be married to statistical modelling techniques to provide forecasting mechanisms - utterly mind blowing. The equations were just sublime ;-)


• Google's Partner Program team described the incredible growth of the GAAC and WOAC program. Moneyspyder has long been pat of these programs and can attest to the value that Google bring to their partners. A truly awesome effort and a well deserved 'honorary GAAC' award for Alan Wrafter!


• The GA API subject is a crucial one. A presentation and a breakout session yielded magnificent value. The open forum breakout session was a refreshing change to the powerpoint/QA format and a lively discussion ensued.

Now, this summary is deliberately light on detail. In a short while we will be discussing more about the 2009 GAAC summit content on this blog - NDA prevents further detail but the wait will be worth it - F.A.C.T.

Watch this space!

Moneyspyder blogs on the Google Conversion Room blog

Moneyspyder has contributed to the Google Conversion Room blog with an article describing our 'Opportunity Analysis' service. This service uses our new tool employing the Google Analytics API - 'The Prophet' - enabling data sensitivity and time series analysis of your bottom line figures in Google Analytics. Money and forecasting = Profit and Prophesy - geddit?

Take a look and get in touch if you'd like to know more!

Google Analytics Event Tracking Advanced Segments

Further to one of our earlier posts about Event Tracking coolness with Google Analytics, Google have just enabled event ware advanced segments:



This is going to be really powerful when reporting on Website Optimiser Experiments.

Twitter live search widget - suggested tweaks for tweeples...

Take a look at the left hand side of our blog and our 'About Us' page on our site. You'll see we have integrated the new Twitter Live Search Widget. It's quite neat but...the generated code doesn;t work too well. If you go with the standard code, it won't look quite like the example and you'll find the tweats heading of down the page and stomping all over your content.

If you want to use the Twitter Live Search Widget in blogger, add the following line in the head section of yout HTML template:

<link rel="stylesheet" type="text/css" href="http://widgets.twimg.com/j/1/widget.css"></link>

or as we have done on our site, just drop the css ref in with the generated script:

<div id="twtr-search-widget"></div>
<link rel="stylesheet" type="text/css" href="http://widgets.twimg.com/j/1/widget.css">
<script src="http://widgets.twimg.com/j/1/widget.js"></script>
.
.
.

Tweet on in safety Tweeples...


Addendum
Okay - with the script generated in ie, matters improve slightly.

I maintain, IE is *very* sensitive about script. Perhaps it's a combination of the script & IE.

Proceed with caution.

The style sheet *is* needed though.