Monday 4 May 2009

Google Analytics - Can Moneyspyder coin a new term?

Haruspicy is prediction of the future by cutting open a goat...nice. Tephromancy is the art of divination by inspecting ashes. Cyclomancy is a divination technique using rotating objects.

At Moneyspyder, we prefer to use the science of Google Analytics as a business planning tool. When setup properly, your Google Analytics data will have sufficient precision and accuracy that reliance on entrails, ashes, or badly setup Google Analytics will seem like medieval practices.

Can we coin the phrase "Google-omancy"? Attempting to predict the future of your business using sub-optimal Google Analytics is difficult at best and more-than-likely dangerous in most cases.

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