Friday 22 May 2009

Aggregation of marginal gains

@avinashkaushik: Why do otherwise intelligent people ignore the low hanging fruit and want to eat the whole tree first? - (via twitter of course)

I have no qualms at all about this shameless retweet/re post. The subject matter is something Moneyspyder is a great fan of - the aggregation of marginal gains. In a nutshell:

John Carlzon - "you cannot improve one thing by 1000% but you can improve 1000 little things by 1%"

Feel free to view the webinar below at your leisure. Whilst watching it bear in mind that whilst John Carlzon's quote is very profound and highly relevant, consider these questions:

  • How do you identify 1000 clearly improvable features on your site?
  • Having identified these 1000 candidates, what changes should you make?

  • Having decided what changes to make - how do you accurately and precisely measure the effects of the changes?

  • How do you translate the effects of the changes into a bottom line ROI?

Think on, watch, call Moneyspyder

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