Mobile commerce is booming. By 2020 there will be 10 billion mobile internet devices in the world and only 5 billion non-mobile internet devices. Smart phone shopping is quickly becoming the method of choice for online shoppers. How does your site hold up?
63% of online consumers use their mobile for shopping (Econsultancy, 2011). Our clients have all seen exponential growth in mobile use to browse and to shop. Visitor numbers and revenue have multiplied by as much as 500% in 2011 compared to 2010 for some of our clients.
What should you do about it?
If you don’t have an app, don’t worry. Apps can be an expensive up-front expense. Something you should definitely consider is a new set of templates for your site that show exclusively to mobile users.
There are some simple rules to follow to make your mobile users happy. For example, make it easy to search for products and make category titles bigger and easier to navigate.
For more information about our mobile templates, or to find out more about our ecommerce platform, call us on 0207 492 1929.
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