Thursday 4 July 2013

Is it too early to mention Christmas ecommerce?

Every year Christmas ecommerce advice gets published earlier and earlier. This year, to get ahead of the curve, we're starting now.

Christmas may seem like months away - and it is - but if you want to be ready for the Christmas peak now is the time to start work.

Here are our top long term projects to start working on now if you want to have a very merry Christmas:

1. Conversion Rate Optimisation

Don't wait until summer is over to start thinking about responsive mobile templates, abandoned basket auto-emails and conversion rate optimisation. Our ecommerce mentoring  programme aims to help businesses make meaningful and long-lasting improvements over a period of 3-6 months.

2. Ecommerce Platform Upgrades

A new website, or new functionality takes time to perfect. You don't want your site build to run over schedule and be testing new features halfway through November. If you think your current platform isn't the right one to take you through next Christmas take a look at our Ecommerce Platform brochure.

3. Christmas SEO

What keywords are you targeting this year? Now might be a good time to set up some category pages for wrapping paper or Christmas decorations. You don't necessarily have to link to them in your main navigation but it would be prudent to get them live and indexed by Google.

If you want to know more take a look at our ecommerce consulting pages or our ecommerce platform offering.

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