Top 5 Christmas Ecommerce Upgrades

With the drowsy summer months finally at an end, it's time to gear up in earnest for Christmas. The festive season is a fantastic time to maximise on your revenue for the year, with most retailers making over 50% of their profit between October and January. However, that means implementing changes to your ecommerce site and processes now in order to make sure you’re 100% ready for the festive season. Here are our top five ecommerce upgrades to maximise Christmas revenue.

1. Generate more revenue with Google Shopping and Google Remarketing. Make sure your products are easy to find as people search for the perfect gift.

2. Maximise on success by inviting customer reviews. A reliable review can be the difference between a sale and an abandoned basket. 

3. Recapture sales through cart and browser abandonment emails. Approximately 2/3 of baskets are abandoned - but they can be recaptured.

4. If you haven't already then now really is the time to make the switch to a responsive mobile site. Over 50% of ecommerce traffic now comes from mobiles, but optimising your site for mobile is not as complicated as you might think. 

5. Upgrade to Universal Analytics and take advantage of the new demographic and ecommerce insights it offers, before acting on them.

Feel inspired? Need help with any of these? Get in touch by email or 'phone on 020 7492 1929.

Google Analytics Summit – the Key Announcements & What They Mean for You

The Google Analytics Partner Summit happened earlier this month. It’s an opportunity for Google Analytics Partners (like MoneySpyder) to meet together next door to the Google campus in Mountain View and get the inside scoop on developments for Google Analytics.

Here are the top three announcements that we think are going to make it easier for every business gain insight and add revenue in the coming months.

1. Migrating to Universal Analytics – Universal Analytics was last year’s big announcement but until now there hasn’t been a way to migrate all your data into the new version. Previously if you wanted to take advantage of Universal Analytics you had to do it without all your existing data.
2. Demographic Segmentation – Previously the demographic section of Google Analytics was limited to location and language. Now it is possible to segment your data by age, gender, and even interests. These insights comes from the data Google uses to target ads on the Google Display Network. You can see what Google thinks about you on your settings page. It's not always totally accurate, however, as we're not into 'Metals and Mining' or 'Maritime Transport' half as much as Google thinks we are.
3. Analytics Academy – Not only are there more how-to videos and tips in Analytics itself, Google have launched the Analytics Academy. The course lasts three weeks and is self taught via online videos and is a must for all newcomers to Analytics.

To get access to the additional features of Universal Analytics and demographic data you will have to make some changes to your tracking code. A simple way to update your code would be to install Google Tag Manager. Tag Manager allows you to make changes to your tracking codes without re-deploying your code or bothering your developers. Get in touch if you want more information on setting this up or any other Analytics quandaries. 

Universal Analytics For Multi-Channel & Ecommerce Businesses

Last week Moneyspyder were in Mountain View, California, for the annual Google Analytics Partner Summit to hear about what’s newest in Analytics.

The biggest announcement was about the move to ‘Universal Analytics’ – This is a giant step forward in how we look at data and makes what we see in Analytics much more relevant to what customers actually do on our sites.

The key takeaways for Universal Analytics are:

1. 1. Measure customers across multiple devices – Increasingly online shoppers are accessing ecommerce sites across multiple touchpoints. We browse on mobiles, tablets, social networks, laptops and work PCs. Universal Analytics is going to make it much easier to link these visits together to get a much better picture of the customer journey. This is a crucial move towards tracking people rather than visits.
2. 2. Improved Mobile Tracking – You can now use GA to track mobile apps and Universal Analytics will improve integration of mobile tracking.
3. 3. Upload data from your CRM and other databases – You can now sync valuable (but anonomised) data from your customer databases which will allow you to dig even deeper into your customer behaviour. It takes Google Analytics one step closer to being a one-stop shop for data analysis.
4. 4. Upload cost data – You can also upload cost data from CSV files which means you can get ROI figures for all your channels in one place.

Who Is It For?

While many of the Universal Analytics features are aimed at Enterprise size businesses, the savvy ecommerce manager of a multi-channel business will take full advantage of what Universal Analytics has to offer. 

At the moment UA is still in Beta Testing but will be rolled out to all users over the coming months. The great news is that existing Google Analytics users will not need to make any changes to their existing code.

MoneySpyder are Google Analytics Partners and experts at Ecommerce Consulting. We also have our own bespoke ecommerce platform.

For more information about our services email us at info@moneyspyder.co.uk.