Well,
it's official - Amazon is predicting that online Christmas sales will peak at
6pm on 2nd December. Now that has been sorted out, here is a round up of some
of the most useful articles and blog posts we've read this month.
So if you
need a bit of inspiration to bump up your Christmas site conversion, or improve
your content, look no further:
1.
7 Ecommerce Optimization Tips to Help You Achieve Record Breaking
Holiday Sales - A
good checklist for making the most of Christmas sales. Read here.
2.
What content marketers can learn from the 'Jerusalem' cookbook - An interesting article
reiterating the importance of interesting content that looks great; tell a
story, add quality images. Read here.
3.
Search: Not Provided: What Remains, Keyword Data Options, the Future - Everything you need to know
about (not provided) keywords in Analytics and how to cope. Read here
4.
Future of retail is in ‘bricks and clicks’, says John Lewis - A good mobile site is
the link between online and in-store purchase. More stats from John Lewis here.
5.
The 7 High-Converting Places to Add Email Sign-Up Forms to Build Your
List - A
comprehensive look at where to put your email sign-up forms. Read here.
If you
need help with any of the above areas - site optimisation, content creation,
Analytics, SEO or email marketing - take a look at our site to
see what we do, or drop us an email.
Regards
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