MoneySpyder are pleased to announce the launch of the newest addition to our client list.
We have been helping Flamingo Gifts with their online marketing since March. Moving over to our platform means they can take full advantage of our online marketing capabilities as well as the improved warehouse and fulfilment functionality.
Design changes have been minimal so far - with the exception of a much slicker checkout and the removal of some conversion blockers - but we're planning to start adding new front-end features and designs in the coming months. We're confident that conversion rates and traffic volumes are going to improve greatly in the run up to Christmas.
Take a look at our site if you're looking for a more heavyweight ecommerce solution to capitalise on the Christmas peak, and beyond.
High Performance E-Commerce Solutions. We provide a range of E-Commerce solutions for retailers of all shapes and sizes. With our applied expertise we build businesses as well as websites.
Showing posts with label online sales. Show all posts
Showing posts with label online sales. Show all posts
Monday, 8 July 2013
Monday, 29 October 2007
How Moneyspyder increased DC4UK.com's sales 2
Acquisition Strategy
DC4U had focused on email as the primary customer acquisition route with a large initial effort in building a database of email addresses. There were, of course issues with the organisation of the database during this initial push:
...and that's useful 'how' exactly?
These answers on their own yielded crucial insight into the email campaign performance but coupling these answers with strategic insight has enabled DC4U to know what emails perform, to understand why the emails perform, to target customers, product ranges and promotions specifically and to know based on hard evidence that the money spent on a campaign will yield the expected return on investment.
Ultimately, the sales figures speak for themselves - 128% increase in sales revenue in 4 months.
Next, we'll look at the Moneyspyder ecommerce platform in more depth, why it works well for DC4U and how the inherent flexibility has been capitalised to add to the efforts discussed so far.
DC4U had focused on email as the primary customer acquisition route with a large initial effort in building a database of email addresses. There were, of course issues with the organisation of the database during this initial push:
- Source tracking
- Identifying cost per acquisition
- Generating data on email performance
- Segmentation
- Platform robustness
...and that's useful 'how' exactly?
These answers on their own yielded crucial insight into the email campaign performance but coupling these answers with strategic insight has enabled DC4U to know what emails perform, to understand why the emails perform, to target customers, product ranges and promotions specifically and to know based on hard evidence that the money spent on a campaign will yield the expected return on investment.
Ultimately, the sales figures speak for themselves - 128% increase in sales revenue in 4 months.
Next, we'll look at the Moneyspyder ecommerce platform in more depth, why it works well for DC4U and how the inherent flexibility has been capitalised to add to the efforts discussed so far.
Wednesday, 17 October 2007
How Moneyspyder increased DC4UK.com's sales 1
This is the first post describing how Moneyspyder increased sales by 128% for DC4UK. This was a multi-pronged effort covering all aspects of the current business - there is more to come though - success is never final!
Introduction
First some background: Moneyspyder worked with DC4U initially on a consultative basis with James spending 1 day every two weeks getting to know the DC4U team and aligning their business strategy ready for growth. James had identified the business as having huge potential so in May 2007 Moneyspyder launched the new DC4UK.com site on the Moneyspyder platform so that the business had an appropriate platform on which to base this growth.
The big decision
Crucially, DC4UK.com and Moneyspyder jointly made the decision to port the site onto the new platform with as little change to the customer facing website as possible. This meant that we could use the strength and flexibility of the Moneyspyder technology to introduce change in a controlled manner. Controlling change, and importantly measuring the effects of change have meant that all changes have meaning and value to the business.
Change and measurement
For example, a change to the presentation of product colours and sizes showing stock status was demonstrated to reduce frustration in not finding products have made size and colour choices.
Further to this, not all changes were immediately visible: Using YSlow to understand how pages were being downloaded enabled significant speed improvements to be made with no impact to site reliability.
Finally, an exercise in data cleansing and validation ensured that the effects of the changes described above were accurately measurable without being soiled by 'noise' from poor customer experience or data impregnated with HTML.
Thus, DC4UK and Moneyspyder had in place, a culture of control, reliability, partnership and change and measurement on which to build the future success of the company.
Introduction
First some background: Moneyspyder worked with DC4U initially on a consultative basis with James spending 1 day every two weeks getting to know the DC4U team and aligning their business strategy ready for growth. James had identified the business as having huge potential so in May 2007 Moneyspyder launched the new DC4UK.com site on the Moneyspyder platform so that the business had an appropriate platform on which to base this growth.
The big decision
Crucially, DC4UK.com and Moneyspyder jointly made the decision to port the site onto the new platform with as little change to the customer facing website as possible. This meant that we could use the strength and flexibility of the Moneyspyder technology to introduce change in a controlled manner. Controlling change, and importantly measuring the effects of change have meant that all changes have meaning and value to the business.
Change and measurement
For example, a change to the presentation of product colours and sizes showing stock status was demonstrated to reduce frustration in not finding products have made size and colour choices.
Further to this, not all changes were immediately visible: Using YSlow to understand how pages were being downloaded enabled significant speed improvements to be made with no impact to site reliability.
Finally, an exercise in data cleansing and validation ensured that the effects of the changes described above were accurately measurable without being soiled by 'noise' from poor customer experience or data impregnated with HTML.
Thus, DC4UK and Moneyspyder had in place, a culture of control, reliability, partnership and change and measurement on which to build the future success of the company.
Wednesday, 10 October 2007
Sales increase - 128% in 4 months
Following September’s monthly review meeting, Moneyspyder have increased online sales at DC4UK.com by 128% since working with the disposable fashion retailer. The change has resulted from a three fold focus on e-mail messaging (value), site usability (category and image display management) along with check out design (removal of customer accounts and simplifying the existing 7 steps to 3).
This backed by the continued delivery of the evolving Moneyspyder platform is looking good to exceed stretch targets by the end of the year.
This backed by the continued delivery of the evolving Moneyspyder platform is looking good to exceed stretch targets by the end of the year.
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