Friday 9 January 2009

9 steps to becoming an Google Analytics God (not our definition but no far off)

Hmmm, it seems that according to Avinash Kaushik's latest blog post we are already Google Analytics Gods!

I think there is more that qualifies true god-like status though:

- Get the basics right first of all
- that means profiles and filters
- that means clean data in GA: precision is essential
- that means : understand what you need to know about your site performance before going deep into GA
- Regularly refine and refactor your KPIs
- Keep focused on what you need to know rather than what is 'cool'
- TEST TEST TEST! And log the test results in GA

Okay, so we do those things too...

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