We really strongly encourage clients who have on site search to plugin Google Analytics site search tracking. The value that is yielded is huge. We've seen how crucial site search is to some clients in terms of the percentage of total revenue generated throuh site search. We've seen how seasonal product demand escalates at certain times of the year. We've seen myriad keywords that customers think of before clients do - great terms to bid on in paid search.
Take a look at this quick video to see some more great examples:
Having trouble hooking up your site search to Google Analytics? Give us a call.