Before Mother's Day, Flowercard upgraded their site by adding a responsive mobile template. As Mother's Day is a peak time for them it gave us a perfect opportunity to see how responsive mobile sites impact customer behaviour.
What We Did
You can see it in action at www.flowercard.co.uk (just remember to look at it on your phone!)
Responsive templates identify what screen resolution you are using and shows you a different design depending on the size screen you're using. That is, it senses if you're using a mobile or a tablet and shows you the website in the right format. This is a much better solution than the more popular "m." sites. From an SEO, usability and site management point of view, it's a no-brainer. Google thinks so to.
Flowercard have seen a 39% increase in mobile conversion rates and a 10% increase in tablet conversion rates. Engagement metrics are also up, with a 10% drop in bounce rate and a 27% increase in email signups.
Get in touch with us for more information about how we can help you increase your conversion rates. See our ecommerce platform pages for more info on our products.