With the drowsy summer months finally at an end, it's time to gear up in earnest for Christmas. The festive season is a fantastic time to maximise on your revenue for the year, with most retailers making over 50% of their profit between October and January. However, that means implementing changes to your ecommerce site and processes now in order to make sure you’re 100% ready for the festive season. Here are our top five ecommerce upgrades to maximise Christmas revenue.
1. Generate more revenue with Google Shopping and Google Remarketing. Make sure your products are easy to find as people search for the perfect gift.
2. Maximise on success by inviting customer reviews. A reliable review can be the difference between a sale and an abandoned basket.
3. Recapture sales through cart and browser abandonment emails. Approximately 2/3 of baskets are abandoned - but they can be recaptured.
4. If you haven't already then now really is the time to make the switch to a responsive mobile site. Over 50% of ecommerce traffic now comes from mobiles, but optimising your site for mobile is not as complicated as you might think.
5. Upgrade to Universal Analytics and take advantage of the new demographic and ecommerce insights it offers, before acting on them.
Feel inspired? Need help with any of these? Get in touch by email or 'phone on 020 7492 1929.
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