Top 5 Christmas Ecommerce Upgrades

With the drowsy summer months finally at an end, it's time to gear up in earnest for Christmas. The festive season is a fantastic time to maximise on your revenue for the year, with most retailers making over 50% of their profit between October and January. However, that means implementing changes to your ecommerce site and processes now in order to make sure you’re 100% ready for the festive season. Here are our top five ecommerce upgrades to maximise Christmas revenue.

1. Generate more revenue with Google Shopping and Google Remarketing. Make sure your products are easy to find as people search for the perfect gift.

2. Maximise on success by inviting customer reviews. A reliable review can be the difference between a sale and an abandoned basket. 

3. Recapture sales through cart and browser abandonment emails. Approximately 2/3 of baskets are abandoned - but they can be recaptured.

4. If you haven't already then now really is the time to make the switch to a responsive mobile site. Over 50% of ecommerce traffic now comes from mobiles, but optimising your site for mobile is not as complicated as you might think. 

5. Upgrade to Universal Analytics and take advantage of the new demographic and ecommerce insights it offers, before acting on them.

Feel inspired? Need help with any of these? Get in touch by email or 'phone on 020 7492 1929.

Moneyspyder Feature In Econsultancy's Ecommerce Platform Buyers Guide

Here at MoneySpyder we are happy to announce that our ecommerce platform has been selected at one of Econsultancy’s Featured Platform Suppliers. This is the fourth year we’ve featured in the guide. You can find more details here: 

http://econsultancy.com/reports/ecommerce-platforms-buyers-guide

 

Platform Developments

MoneySpyder has had a great year and have moved our ecommerce platform technology forward leaps and bounds.

 

Responsive Mobile Templates 

In 2012 mobile commerce really took off. Mobile traffic volumes for our clients increased more than 100% compared to 2011. We’ve started updating our existing clients’ sites to give them responsive mobile templates and from 2013 all our new clients will get responsive mobile design as standard.

Google recommend responsive design as the best way to optimise your site for mobile. Simply put, with responsive design your site looks different for different resolutions. This removes the issues caused by other solutions such as having separate domains for mobile.

This is a good blog post from Google that explains a bit more about responsive design: http://googlemobileads.blogspot.co.uk/2012/07/mobile-websites-vs-responsive-design.html

 

Cloud Hosting

In 2012 we have started moving our clients’ onto cloud hosting. Cloud hosting means you only pay for what you use. So instead of paying for dedicated server space all year round, you can save money when your site is quiet and easily expand your capacity at busy times like Christmas.

Not only is this an elegant hosting solution, it has also slashed hosting bills for our clients by 60%.

 

Get in Touch

MoneySpyder’s Bespoke Ecommerce Platform  is a perfect solution for companies wishing to expand in 2013. Email info@moneyspyder.co.uk for more information.