The 2013 Round Up

As 2014 is now upon us we wanted to update you all on 2013 at MoneySpyder. What better way to do that than with a round up of our case studies, drawn from platform and consulting clients? Here are our top three case studies from the year: Checkout optimisation has always been the quickest way to increase conversion rates - We launched a new site for Bodie and Fou in August and have seen a 50% increase in conversion rate through their improved checkout. Shopping Feeds started dominating Google Search results in 2013. At MoneySpyder we have seen a dramatic improvement in results for Google Shopping since they introduced Product Listing Ads. Google Shopping accounts for between 20%-50% of all traffic for some of our clients and converts at upwards of 6%. Responsive Mobile Templates have been on the agenda all year. In February we launched a mobile template for Flowercard and saw a 39% increase in conversion ratesthrough mobile. See our best practice mobile guide here. Mobile isn't going anywhere - In December about a third of all traffic to our client's sites was via a mobile device, with John Lewis saying that Christmas Day will be the cross-over point where mobile. We've been busy building websites as well. Among others, we've launched www.bodieandfou.com, sentwithalovingkiss.co.uk and www.flamingogifts.co.uk.  If you are interested in increasing your conversion rate by 50%, adding a mobile template or increasing your traffic from Google Shopping, give us a call on 0207 492 1929 or email us at info@moneyspyder.co.uk.

Moneyspyder Feature In Econsultancy's Ecommerce Platform Buyers Guide

Here at MoneySpyder we are happy to announce that our ecommerce platform has been selected at one of Econsultancy’s Featured Platform Suppliers. This is the fourth year we’ve featured in the guide. You can find more details here: 

http://econsultancy.com/reports/ecommerce-platforms-buyers-guide

 

Platform Developments

MoneySpyder has had a great year and have moved our ecommerce platform technology forward leaps and bounds.

 

Responsive Mobile Templates 

In 2012 mobile commerce really took off. Mobile traffic volumes for our clients increased more than 100% compared to 2011. We’ve started updating our existing clients’ sites to give them responsive mobile templates and from 2013 all our new clients will get responsive mobile design as standard.

Google recommend responsive design as the best way to optimise your site for mobile. Simply put, with responsive design your site looks different for different resolutions. This removes the issues caused by other solutions such as having separate domains for mobile.

This is a good blog post from Google that explains a bit more about responsive design: http://googlemobileads.blogspot.co.uk/2012/07/mobile-websites-vs-responsive-design.html

 

Cloud Hosting

In 2012 we have started moving our clients’ onto cloud hosting. Cloud hosting means you only pay for what you use. So instead of paying for dedicated server space all year round, you can save money when your site is quiet and easily expand your capacity at busy times like Christmas.

Not only is this an elegant hosting solution, it has also slashed hosting bills for our clients by 60%.

 

Get in Touch

MoneySpyder’s Bespoke Ecommerce Platform  is a perfect solution for companies wishing to expand in 2013. Email info@moneyspyder.co.uk for more information.