Email Marketing Optimisation Case Study

Flamingo Gifts Marketing Campaign Review
Flamingo Gifts is an online shop specialising in unique and novelty presents. In a competitive market, Flamingo Gifts needed to ensure that they had the edge over rivals. As well as working on their SEO and launching a new site in Summer 2013, MoneySpyder’s in-house team took over the site’s email marketing campaign.

What We Did

Firstly, MoneySpyder developed a marketing calendar for Flamingo Gifts to introduce a more disciplined and forward thinking approach to their weekly emails. We also made the signup process much simpler on the Flamingo Gifts website. This increased the rate of list growth, which was highly beneficial in the run up to Christmas. We tested a number of email elements to ensure that each part of the marketing campaign was optimised.  These included landing pages, enticing subject lines and different layouts in order to maximise engagement with customers. 

The Results

In a two month period Flamingo Gifts saw a 71% increase in email traffic whilst email conversions almost tripled. These improvements have shown the importance of email testing and, more broadly, forward planning for marketing strategy. By developing the process from the marketing calendar upwards we have ensured that this success can be sustained throughout 2014

Are you interested in improving your email marketing strategy? Read more here or get in touch by email on info@moneyspyder.co.uk, or phone 0207 492 1929.

Was your Christmas 2013 better than Christmas 2012?

For many retail businesses most revenue is generated between October and December. If you do one thing in January, make sure you take time to review last quarter's performance compared to the Q4-2012.

Did you have more visitors from all channels? Was revenue up from all traffic sources? And what about other key metrics; average order value, email list size, site speed, international sales? If you've seen a decline in any of these areas you now have plenty of time to put things right, especially as improving some of these things won't happen overnight. Growing an email list that is engaged with your brand, for example, is much more valuable at Christmas time than a list you bought in October to squeeze some last minute sales out of your site.

We've been sitting down with our clients with our one-page Christmas review and helping them set a strategy to exceed last year's numbers in all areas and address any missing links. We have been helping clients perfect their Analytics reporting, online marketing strategy - including email, PPC and SEO - as well as solving technical problems and advancing theirecommerce platform capabilities.

                                                          

This year we built Flowercard a mobile template which increased mobile
conversion rate by 39% - What can you do to maximise sales this year?

If you would like us to put together our one-page Christmas review for your business email us at info@moneyspyder.co.uk or call 0207 492 1929.

Happy New Year!

The MoneySpyder Team

The 2013 Round Up

As 2014 is now upon us we wanted to update you all on 2013 at MoneySpyder. What better way to do that than with a round up of our case studies, drawn from platform and consulting clients? Here are our top three case studies from the year: Checkout optimisation has always been the quickest way to increase conversion rates - We launched a new site for Bodie and Fou in August and have seen a 50% increase in conversion rate through their improved checkout. Shopping Feeds started dominating Google Search results in 2013. At MoneySpyder we have seen a dramatic improvement in results for Google Shopping since they introduced Product Listing Ads. Google Shopping accounts for between 20%-50% of all traffic for some of our clients and converts at upwards of 6%. Responsive Mobile Templates have been on the agenda all year. In February we launched a mobile template for Flowercard and saw a 39% increase in conversion ratesthrough mobile. See our best practice mobile guide here. Mobile isn't going anywhere - In December about a third of all traffic to our client's sites was via a mobile device, with John Lewis saying that Christmas Day will be the cross-over point where mobile. We've been busy building websites as well. Among others, we've launched www.bodieandfou.com, sentwithalovingkiss.co.uk and www.flamingogifts.co.uk.  If you are interested in increasing your conversion rate by 50%, adding a mobile template or increasing your traffic from Google Shopping, give us a call on 0207 492 1929 or email us at info@moneyspyder.co.uk.

MoneySpyder Celebrates Seven Years!

The 1st July marked MoneySpyder's seventh birthday. It's been a great year for us.
Recent highlights have been speaking at Sheerluxe (see our summary slides here). Last month we launched our newest site Sentwithalovingkiss.co.uk and we've got more on the way this summer. We have also welcomed Chris Reeve, a new addition to our development team.

To find out more about working with us email info@moneyspyder.co.uk or give us a call on 0207 492 1929.

Best Ecommerce Articles from Around the Web - June Edition

Just in case you were looking for some light weekend reading we thought we would send you a round up of some of the most useful articles and blog posts we've read this week.

So if you need a bit of inspiration for your PR campaigns or need to brush up on your Analytics look no further:

1. How to Rank: 25 Step SEO Master Blueprint - A great practical guide to SEO. Read here.
2. How to Create A KPI Dashboard - An interesting case study which demonstrates the importance of tracking the right metrics. Read here.
3. Startup PR Tip: To Get Press, Don't Pitch Your Product - Are you a PR guru? If not, these tips will help you write better press releases. Read here.
4. 12 usability flaws that are spoiling the mobile web - Mobiles again. Have you got your responsive mobile site working yet? Get in touch with us, if not. Read this article here.
5. Obsess About Real Business Profitability - Avinash tells us why we're being stupid. Again. Read here.

If you need help with any of the above areas - Analytics, mobile sites, SEO, PR - take a look at our site to see what we do, or drop us an email.

5 Conversion Optimisation Tips for your Ecommerce Platform

The Sheerluxe B2B Conference is a great way to meet and learn from other luxury brands and their suppliers. Last month James Aston, our MD, spoke on the role of common sense and discipline in increasing conversion rates. He looked at five things you should have done last year, but haven't.

How many of these things are you avoiding doing because you're unsure of the data? Or because you simply haven't got around to it yet? We believe that one of the biggest ways we add value to our clients is by helping to instil discipline and by making sure that common sense solutions don't fall by the wayside.

Which of these five things does your site currently do?

1.     Responsive Mobile Design
2.     Customer On-page Reviews
3.     Abandoned Basket Emails
4.     Best Practice Design Updates
5.     Third Party Checkouts and Shopping Feeds

You can download a summary of James' presentation here.

Time to move ecommerce platform? If your site doesn't do these things and you know it's going to cost you a lot of money and take ages to get this done on your current platform, it sounds like you could use a new website.

Our platform comes with the full range of ecommerce solutions. We pride ourselves on our track record of helping mulit-channel and ecommerce companies grow. We'll provide you with a service tailored to your needs; one that's flexible enough to allow you to make changes to your site as and when you need them.

PPC Review Case Study

TeamSeer Adwords Review

TeamSeer is a market leading absence management software provider. Their long term Adwords Campaigns weren’t generating as many leads as they had been a year earlier. As a marketing channel, something had to be done.

Method

Using Analytics we reviewed year-on-year performance and identified the factors that had changed that might explain the decline in performance. We also undertook Keyword Research to assess how relevant their 1+ year old keyword mix still was to the market.

Results

Once we put the numbers on context we found that traffic levels had remained constant but the conversion rate had been slipping.

We sat down with them and took them through our list of recommendations. There was a set of immediate changes that would improve conversion and traffic relevance as well as a list of longer term areas to improve and test. Particular areas for optimisation were bid price, ad copy and keyword relevance.

Outcome

Improvements were instantaneous. The new bidding strategy and keyword work increased click through rates and conversions increased 80%. We are now working with them to reduce cost per conversion and increase keyword relevance.

 

“MoneySpyder’s Adwords Review gave us immediate perspective on what was wrong with our campaigns. We were able to make changes that had a positive impact within days.”

- Peter Wake, TeamSeer

Click to find out more about our Adwords Review and SEO Audit.

If you need help with your online marketing strategy, give us a ring on 0207 492 1929 or email info@moneyspyder.co.uk.